• 24 Jun, 2024
• Joshua Miller
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Apple Intelligence: Release Date, Features, Privacy, and More

Apple Intelligence: release date, features, privacy, and more are the key details you need to know about Apple’s take on AI, which promises to fundamentally change the way we interact with technology. This new AI ecosystem, blending advanced machine learning and AI capabilities, is set to enhance user experiences across Apple’s product lineup.

Apple Intelligence Release Date and Compatibility

Apple Intelligence is slated for formal release this fall, integrated into the upcoming iOS 18, iPadOS 18, and macOS Sequoia updates. Currently available in developer beta, public betas and official releases are expected later this year. Initially, the AI features will be exclusive to the iPhone 15 Pro and 15 Pro Max, as well as iPads and Macs with M1 or newer chips. The features will only be available in English at launch due to the intensive processing requirements of the advanced neural engines, GPUs, and CPUs of these newer chips.

New AI Features

Apple Intelligence focuses on three main functions: writing assistance, image creation and editing, and enhancing Siri’s cognitive capabilities.

• Writing Tools: Integrated into iOS 18, iPadOS 18, and macOS Sequoia, Writing Tools can proofread, rewrite, and summarize text across Apple’s apps, including Mail, Notes, and Pages. Third-party developers can also leverage these tools via API calls. Mail will offer Smart Reply and Priority Messages, while Notes will include audio transcription, summarization, and the new Math Notes calculator.
• Image Playground: This new app allows users to generate images in Animation, Illustration, and Sketch styles. Integrated with other Apple apps like Messages, it enhances the Memories function in Photos, creating storylines and short films from user input prompts. The Photos app will also gain Clean Up, similar to Google’s Magic Eraser, and improved Search functions.
• Siri: Siri will benefit from more conversational speech and improved natural language processing, with persistent memory for previous conversations and seamless switching between spoken and written prompts.

Apple Intelligence Privacy

Apple has prioritized privacy with Apple Intelligence, building a private and secure AI compute cloud named Private Cloud Compute (PCC) to handle complex user queries. Most operations will be processed on-device using the latest A17 and M-family processors. If additional computational power is needed, data is sent to PCC with strict privacy measures. According to Craig Federighi, Apple’s SVP of Software Engineering, user data is never stored or made accessible to Apple and is only used to fulfill the request. Independent experts can inspect the server code to verify this privacy promise.

Apple Intelligence’s ChatGPT Partnership

In addition to Apple Intelligence, Apple has partnered with OpenAI to integrate ChatGPT functionality into Siri and Writing Tools. This includes image and text generation powered by GPT-4o. If Siri’s onboard capabilities are insufficient, ChatGPT will handle the request via OpenAI’s public compute cloud. The device will prompt the user for permission before transmitting any data, ensuring a level of privacy protection.

Apple Intelligence is set to transform how users interact with their devices, offering powerful new features while maintaining a strong emphasis on privacy. Stay tuned for more updates as the official release approaches this fall.

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